The Intrade Report™
The Intrade Report isn’t just a data drop — it’s the only market intelligence source built by and for the Australian skilled trades industry.
Released quarterly, this powerhouse report captures real-time sentiment, spending patterns, brand preferences, insurance habits, pay trends, tech usage, employment shifts, and business capability gaps — direct from tradies on the tools.
Whether you're shaping product direction, planning a campaign, launching into the trade market, or trying to win hearts and wallets on site — this report is your edge.
Why It Matters:
Unmatched First-Party Insight — Direct input from Australia’s tradie workforce across primary trade types
Brand Sentiment Analysis — See who’s gaining traction, who’s losing trust, and why
Spending Behaviour & Category Trends — From tools and tech to finance, insurance, and education
Strategic Gold — Use the data to shape everything from brand strategy to recruitment messaging
Built For Brand & Product Teams:
We help brands decode the trade sector — not just with reports, but with custom insights tailored to your category.
Want to know what electricians think of your product line? Curious how sole traders are spending on tech?
We’ll gather the data for you, then help your leadership team turn it into action.
